Which type of communication is designed to inform, persuade, or entertain a large audience?

Prepare for the Agricultural Extension and Communication Test with our comprehensive question bank. Study with multiple choice questions and detailed explanations to excel in your exam!

The correct choice focuses on mass communication, which is specifically tailored to reach and influence a large audience. This mode of communication can encompass various forms, such as television broadcasts, radio programs, newspapers, and digital media. The primary goals of mass communication include informing the public, persuading them on issues or products, and providing entertainment, making it a crucial element in disseminating information on a wide scale.

While public communication is about addressing an audience, it does not necessarily convey the scope and reach that mass communication achieves. Public communication often pertains to specific events or forums where the interaction is more direct and immediate, focusing more on the dialogue aspect rather than the broad dissemination characteristic of mass media.

Online communication, while influential and extensive in reach today, is often associated with specific platforms and can target niche audiences. It operates within the framework of mass communication but is not solely defined by it, as the online environment can include both personal and public interactions.

Group communication, on the other hand, involves direct interactions among a smaller, defined group of individuals, aimed at facilitating discussions and decision-making. This is not what the question asks for, as its emphasis is on larger audience engagement rather than small group dynamics.

Thus, mass communication stands out as the most

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy