Which term is used for the negative communication outcome where beliefs contradict the intended message?

The term used for the negative communication outcome where beliefs contradict the intended message is known as the Boomerang Effect. This phenomenon occurs when an attempt to persuade an audience backfires, causing them to hold stronger beliefs in opposition to the intended message. This can happen when communicators fail to consider their audience's pre-existing attitudes or when the message is perceived as threatening, leading individuals to reinforce their original viewpoints rather than being swayed.

In the context of agricultural extension, this effect is particularly important because it highlights the necessity of understanding the beliefs and values of the target audience before delivering information. For instance, if extension agents promote a specific agricultural practice without addressing the farmers' current beliefs or concerns, the recommendation may inadvertently strengthen resistance to the change being advocated.

Other terms, while relevant in different contexts, do not accurately encapsulate the phenomenon of contradictory beliefs leading to adverse outcomes in communication. Hence, the Boomerang Effect stands as the most fitting label for this specific situation.