Which term describes the perceived believability of the source based on competence, trustworthiness, and dynamism?

The term that describes the perceived believability of the source based on competence, trustworthiness, and dynamism is credibility. Credibility is fundamental in agricultural extension and communication, as it influences how the audience perceives the information provided by the source.

When a source is seen as competent, it indicates that they have the necessary knowledge and expertise in their field. Trustworthiness reflects the degree to which the audience believes the source is honest and reliable. Dynamism refers to the source's energy, confidence, and ability to engage with the audience effectively. When all these factors combine, they enhance the overall credibility of the source, fostering greater trust in the information communicated.

In the context of agricultural extension, credible sources can lead to higher adoption rates of new practices and innovations among farmers, as individuals are more likely to act on advice they perceive as trustworthy and competent. Other terms like prestige, loyalty, and commitment do not specifically capture the combination of these credibility factors, making them less suitable in this context.