When field workers introduce new ideas to farmers and rural clients, this process is known as?

The process of field workers introducing new ideas to farmers and rural clients is specifically referred to as agricultural extension. This practice involves the dissemination of knowledge and innovative techniques to improve agricultural productivity and enhance the livelihoods of farmers. Agricultural extension workers play a critical role in bridging the gap between research and practical application, ensuring that farmers have access to the most recent advancements in agricultural practices, pest management, crop rotation, and sustainable farming methods.

While development communication, mass communication, and agricultural education all contribute to the broader context of information dissemination and teaching within agriculture, they do not focus primarily on the hands-on support and one-on-one interaction that agricultural extension embodies. Development communication emphasizes the process of social change and how communication can support that change; mass communication relates to disseminating information to large audiences, often through media channels; and agricultural education typically refers to formal education programs designed for future agricultural professionals rather than the direct outreach and practical support provided by extension services. Therefore, agricultural extension is specifically designed to promote the adoption of innovative practices among rural communities, making it the correct choice.