When an extension worker explains technology use, what role are they fulfilling?

When an extension worker explains technology use, they are fulfilling the role of the source. In the context of communication, a source is the originator of the information or message being conveyed. Extension workers possess specialized knowledge and expertise regarding agricultural technologies, which they share with farmers and stakeholders. By actively communicating this information, they facilitate understanding and application of technology in agricultural practices.

This role emphasizes the importance of the extension worker's knowledge in influencing how the information is interpreted and adopted by the audience. Moreover, it underscores the need for the source to be credible and trustful, as the effectiveness of the communication largely depends on the source's ability to convey accurate and relevant information that addresses the needs of their audience.