What type of contact occurs when an extension worker communicates individually, maintaining the identity of each person?

The type of contact that occurs when an extension worker communicates with individuals while maintaining the identity and distinct needs of each person is known as individual contact. This method is essential in extension work because it allows for personalized communication and the opportunity to address specific concerns, questions, and needs of each farmer or community member.

Individual contact fosters trust and rapport between the extension worker and the individual, facilitating a deeper understanding of the challenges faced by the person and allowing for tailored advice and solutions. This approach contrasts with group contact, which involves interacting with multiple individuals at once and may not adequately address unique circumstances faced by each person in the group. Informal and mass contacts likewise lack the personal touch and customization associated with individual communication, making it less effective for establishing strong, supportive relationships in agricultural extension.