What is the term for the process used by the "source" in Berlo's model when utilizing the element 'effect'?

In Berlo's model of communication, the element 'effect' refers to the outcomes or impacts that result from the communication process. When considering the role of the "source" in this context, 'feedbacking' is the most suitable term because it involves the source receiving responses or reactions from the audience regarding the effectiveness of their communication.

Feedbacking is a critical component in a communication model as it allows the source to understand how their message has been received and whether it has produced the intended effect. This continuous loop of communication ensures that the source can adjust their methods and content based on audience reactions, thus enhancing future interactions.

In the context of agricultural extension, for example, feedbacking allows extension workers to gauge the effectiveness of educational messages about farming practices, enabling them to refine and improve their approach based on farmers' responses. This iterative process contributes to successful communication and knowledge transfer in agricultural practices.