What is the process of transmitting an idea or information from a source to a receiver called?

The process of transmitting an idea or information from a source to a receiver is fundamentally defined as communication. This process involves several components: the sender (the source of the information), the message (the actual content or idea being communicated), the medium (the channel through which the message is conveyed, such as spoken words, written text, or nonverbal signals), and the receiver (the individual or group receiving the information).

In the context of agricultural extension, effective communication is essential for disseminating knowledge, sharing best practices, and facilitating understanding between agents and farmers. Good communication ensures that the intended message is clearly understood by the receiver, enabling them to make informed decisions.

Other options may not directly encapsulate this process: leadership refers to guiding or influencing others, information denotes the content being communicated, and codes typically pertain to the systems or symbols used in communication but do not define the overall process of transmission. Thus, communication is the most accurate term to describe the entire process of exchanging ideas or information.