What is the correct communication model as designed by Berlo?

The correct model of communication as designed by Berlo is known as SMCRE. This model emphasizes the critical components involved in effective communication: Source, Message, Channel, Receiver, and Effects.

The model operates on the premise that for effective communication to take place, all these components must be considered and aligned.

• The Source refers to the originator of the message, who must have the necessary skills and knowledge to convey the message effectively.

• The Message is the content that is being communicated, which should be clear and tailored to the audience.

• The Channel represents the medium through which the message is transmitted, whether it is verbal, non-verbal, written, or digital.

• The Receiver is the individual or group who receives the message and must effectively interpret it.

• Effects pertain to the outcomes of the communication process, which includes understanding, attitudes, or behaviors that change as a result of the communication.

Understanding Berlo's SMCRE model is crucial in the field of agricultural extension and communication, as it illustrates the necessity of carefully crafting messages and choosing appropriate channels to reach and influence the target audience effectively. This model highlights that communication is not just about sending messages, but also about ensuring that they are received,