What is referred to as the possible consequence or outcome of the communication process?

The term that denotes the possible consequence or outcome of the communication process is "effect." In the context of agricultural extension and communication, the effects are what result from the messages conveyed during the communication process. These effects can include changes in knowledge, attitude, or behavior among the target audience, as well as how effectively the intended message has been received and understood.

Understanding the effects of communication is critical because it helps communicators measure success and identify areas for improvement. For instance, if the goal of an agricultural extension program is to promote sustainable farming techniques, the desired effect would be an observable change in farming practices among local farmers. By assessing these effects, extension workers are better equipped to refine their strategies and ensure that messaging resonates with the intended audience.

Other terms mentioned, such as "message," refer to the content being communicated, "implementation" involves putting plans into action, and "evaluation" is about assessing the outcomes and effectiveness of those actions. While these components are integral to the communication process, they do not encapsulate the overall consequence that speaking to the outcomes inherently describes.