What is it called when extension is used as a policy tool by the government to achieve societal objectives?

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When extension is utilized as a policy tool by the government to achieve societal objectives, it is known as persuasive extension. This approach focuses on influencing the behavior and practices of individuals or communities to align with broader development goals or policies. Persuasive extension seeks to convey important information and inspire change, often leveraging communication strategies that resonate with the target audience to foster engagement and compliance with governmental initiatives.

The concept behind persuasive extension encompasses various tactics, including establishing trust, understanding local contexts, and framing messages in a way that highlights the benefits of adopting certain practices in line with policy objectives. This method is integral in areas such as health, agricultural improvement, and environmental sustainability, where the government aims to guide societal behavior toward preferred outcomes.

The other options, while they each have their own definitions and applications within agricultural extension, do not specifically capture the essential function of utilizing extension as a governmental policy tool aimed at persuading individuals or communities for societal betterment.

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