According to Berlo, where are 'meanings' found in communication?

In Berlo's communication model, 'meanings' are primarily constructed and found within the individuals participating in the communication process. This perspective emphasizes that meanings are subjective and rooted in the personal experiences, backgrounds, and context of the communicators. Each person's interpretation of messages is shaped by their unique life experiences, cultural backgrounds, and emotional states, which means that communication is not just about the words themselves or the content being relayed, but rather how those elements are perceived and understood by each individual.

This understanding underscores the importance of considering the audience and their perspectives when communicating. By recognizing that meanings are derived from the communicators themselves, one can appreciate that effective communication requires an awareness of how audiences might interpret information differently based on their experiences and contexts. This foundational idea is crucial in fields such as agricultural extension, where messaging can significantly influence understanding and behavior regarding agricultural practices.